Molise, una proposta di Marketing Culturale per lo Sviluppo del Territorio

Autori

  • Lia Montereale Funzionario per la promozione e comunicazione presso il Segretariato Regionale Mibact per il Molise.

Parole chiave:

Musei, patrimonio immateriale, beni culturali, digitale

Abstract

This document is divided into four sections. The first section, the introduction,
analyses the transformations that the cultural sector has been undergoing
in recent years and the new interest towards forms of slow tourism, traditions
and little medieval villages. The second section describes the territory
and its criticalities. The third section shows the strategy and the proposed
actions to increase the flow of tourists and the economic growth of Molise.
The fourth section is dedicated to the conclusions and summarizes the main
points of the topics covered.

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Pubblicato

2021-09-16

Come citare

Montereale, L. (2021). Molise, una proposta di Marketing Culturale per lo Sviluppo del Territorio. Archeomatica, 12(2). Recuperato da https://ojs.mediageo.it/index.php/archeomatica/article/view/1807